Recognizing a Customer Success leader whose determination transforms relationships into advocacy

In a year when financial institutions are under unprecedented pressure to modernize compliance, strengthen customer trust, and move faster than criminal networks, one reality has become unavoidable: adopting AI is no longer optional for organizations that want to be better, faster and more resilient. Yet as technology accelerates, another theme is emerging across global HR trends: the institutions seeing the greatest impact are those where employees feel deeply connected to their organization’s purpose, translating into meaningful customer outcomes. 

A 2024 Gallup workplace study found that employees who strongly align with company values are up to 27% more likely to deliver exceptional customer outcomes and organizations with high value alignment see customer loyalty increase by double digits.

At ThetaRay, where our mission fuels the global fight against financial crime, this connection between values and customer outcomes is not theoretical. It is lived, daily, by our teams. And this quarter, one employee stood out for embodying a value that accelerates customer trust and impact across every region:

Driven to Succeed.

A value lived through action

Our Customer Success Manager, Daniel Farkash, was named this quarter’s Spirit of ThetaRay Award winner for consistently transforming customer relationships into partnerships built on trust, transparency, and shared mission.

“Being recognized with this award is truly an honor. Knowing that I was chosen by colleagues internally and acknowledged for my contribution to our company and our customers means so much to me,” she shared. “It’s a meaningful reminder that I’m part of a workplace that values its people, sees their efforts, and genuinely cares.”

Her words echo one of the most striking global HR shifts in 2025: when employees feel genuinely recognized and valued, they are far more motivated and committed to delivering exceptional outcomes. According to the 2025 State of Recognition Report, 91% of employees say that receiving recognition for their work motivates them to put in more effort and go the extra mile, a clear signal that recognition doesn’t just  boost morale, it drives performance that customers can feel in every interaction.

Daniel’s work shows exactly why.

Turning trust into advocacy

Ask any AML manager or Chief Risk Officer what they want from a fincrime technology partner, and you’ll hear the same answer: a team that understands their mission and stands with them in it.

Daniel does more than support customers, she champions them.

“This past quarter, I’ve been especially proud of the strong relationships I’ve built with my clients. Earning their trust has been incredibly rewarding, and as a result, many of them have become enthusiastic ThetaRay ambassadors, speaking at events around the world. Seeing our customers proudly share their success stories is one of the greatest validations of my work.”

This shift from customer to advocate is rare. It requires consistency, credibility, and a value system that creates confidence.

Her manager Emma Frankland, VP of Customer Success, describes how Daniel embodies that value alignment:

“She goes above and beyond for her customers, advocating for the best possible outcomes and constructively challenging colleagues when needed. Her diligence, determination, and collaborative approach make her an outstanding representative of our team and culture.”

This is Driven to Succeed in practice:
✔ Tenacious in pursuit of customer outcomes
✔ Courageous enough to challenge assumptions
✔ Vibrant in building energy, trust, and momentum
✔ Collaborative, empowering customers and colleagues alike

These qualities directly reflect multiple ThetaRay values, from Accountability & Commitment to Collaborate & Empower and Bold, Authentic & Humble, all foundational to impactful customer relationships.

Values that shape impact

Despite being introduced recently, Daniel believes the ThetaRay values simply gave language to a culture she has felt from day one.

“I truly believe in these values. They reflect a culture that has been part of the company from the very beginning. When you embrace these values, you set yourself up for success in your role and become a genuine, contributing member of this amazing team.”

That belief is mirrored across the organization and increasingly evident in our customer ecosystem.

Because when a team is:

• Purpose-driven, supporting customers fighting global financial crime
  
• Accountable, ensuring follow-through and reliability
  
• Driven to Succeed, going above and beyond
  
• Collaborative, empowering colleagues and customers
  
• Bold and authentic, willing to challenge and improve
  

…customers feel it. And they respond.

In a landscape where compliance leaders must make fast, high-stakes decisions about the technologies that protect their institutions, values are not internal slogans; they are signals of the partner you will get.

Celebrating excellence fueling our future

Recognizing Daniel is about more than celebrating an individual win. It reflects a broader truth:
The people behind the technology are what make ThetaRay exceptional.

Her story is a reminder of what’s possible when values and purpose align and how that alignment fuels the trust and advocacy that strengthen our customers’ fight against financial crime.

If you’re passionate about meaningful work, high-trust teamwork, and empowering customers on the front lines of global financial crime prevention, explore opportunities to join us.

Visit our Careers Page to learn more about life at ThetaRay.